Have you been searching for the most popular social media platforms and sites in 2022? You are in the right place. See what digital marketers need to know about Facebook, Twitter, Instagram and so more.
In recent years, you have seen plenty of movement of top trending social media sites and platforms. But Facebook might still hold its position as a dominating platform. Also, TikTok has become the fastest-growing social media platform. From the launch of its platform within 6 years, it has already obtained the top three monthly active users on video-based platforms.
In addition, Instagram is also grabbing the opportunity to maintain its impressive growth and leading position as a top trending social media platform.
The top trending and frequently used social media sites and platforms 2022 by active users:
- Youtube
- Tiktok
Here is a brief description of these top trending and most frequently used social media sites and platforms 2022:
- Facebook-
Headquarters- Menlo Park, California, US
Launched- 2004
Active users- 2.912 Billion
Founder- Mark Zuckerberg, Andrew McCollum, Eduardo Severin, Dustin Moscovitz, Chris Hughes
Net worth- $124,879 Billion
This social media platform provides you with many features like you can easily connect with your friends, and can grow your business, and so on. Apart from this, other facilities which are included by Facebook are financial services, e-commerce, retail, media, telecom, technology, and automotive business.
- Youtube-
Headquarters- San Bruno, California, US
launched – Feb 2005
Active users- 2.6 billion
Founder- Jawed Karim, Steve Chen, Chad Hurley
Net worth- $19.8 Billion(2020)
Youtube provides you with all genres from beauty, gaming, and education to DIY home improvements. This is the platform for most brands to invest in with video being the growing medium for content marketing.
- Whatsapp-
Headquarters- Menlo Park California, US
Launched – 2009
Active users- 2 Billion
Founder- Brian Acton, Jan Kaum
Net worth- $5 billion estimated
Moreover, Have you used WhatsApp for customer services and retention, you must realize the potential for brands is huge on a distinctly underleveraged platform. If you can crack Whatsapp, you will have a direct marketing channel for your audience.
- Instagram-
Headquarters- Menlo Park, California, US
Launched- 2010
Active users- 1.2 Billion
Founder- Kevin systrom, Mike Krieger
Revenue- $6.8 Billion (2020)
Since introducing shoppable posts in 2018, the potential ROI for product-based businesses is higher than ever- not only can B2B’s connect with a massive audience, they can link the product information and sales straight from the Gram.
- TikTok
Headquarters- Culver City, California, US
Launched- 2016
Active user- 1.2 Billion
Founder- Bytedance
Revenue- $ 50-70 Billion
TikTok states itself as “the leading destination for short-form mobile video” with a company mission to inspire creativity and bring joy. It has certainly struck a chord as it’s the youngest app to market but has already seen incredible growth. In 2017, after only one year the app became the fastest growing app worldwide. Despite attempts to ban TikTok in the US and is banned in India, as of 2020, the app has been downloaded 2 billion times globally.
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