Meanwhile, AI-generated content is a hot issue on social media, forums, and private groups. Particularly in recent years as technology has evolved. Let us go over Google’s history with this issue and what it says for you. Google’s most recent AI content statement. 

Can Google tell the difference between content authored by AI and that written by humans? In the end, it makes little difference whether the information is authored by a person or a robot. Google can tell whether the content is high-quality, low-quality, or spam. It is quite possible that, at some time, Google’s Page 1 results will be filled with content generated by robots.

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Google’s Official Guidelines For Automatically Generated Content

Here is all Google says about automatically generated content, straight from the Google Search Central documentation:

AI-Generated Content is one that generates content programmatically. Google may take action on such content if it is meant to influence search rankings rather than help users. Examples of such situations include-

1- Text that is unclear to the reader yet may include search keywords.

2- Translation of text by an automatic technique without human inspection or curation before publication.

3- Generating text by automated systems such as Markov chains.

4- Creating text automated synonymization or concealment techniques.

5- Scraped text from Atom/RSS feeds or search results.

6- Stitching or integrating content from many web pages without providing enough value.

Perks & Threats of AI Content

However, it is very far from the complete list. Let us have a look at some of them-

Risks 

1- Google Takes Action On Your Site

A manual action might have massive consequences for your brand or company. In addition to all of the resources you invested on this sort of content, you now have to invest even more in cleaning up the mess and regaining your position in Google’s search results.

2- Not Unique

While AI content-generating is more complex than traditional content spinners, the process is essentially the same.

You are plagiarizing other people’s work that already exists online. So you are simply changing other people’s ideas. As a result, following instead of leading is a risky business strategy. It almost guarantees you will always be number two at best.

3- Poor Quality

You will need extensive modification on what you will get. In the best-case scenario, you will get robotic & boring content. Besides, you could probably hire a human writer for the same time and resources that you put on technology.

Benefits

1- Writing Takes a Long Time

It takes time for humans to create content. However, you can reduce this time by using AI content. This means you should include a resource for proofreading any text you get.

2- High-Quality Content is Not Cheap

And there is a good reason behind it. In general, there is a lot more to content than just writing. There’s research (keywords, rankings, who you are competing against, and so on). How much editing is necessary? Is any graphics required to support it? Is the author a subject matter expert on the issue? So, if you can live with good enough content AI content may be helpful to you.

3- Excellent For Sparking New Ideas

AI can help you in coming up with content ideas. It is not nearly good enough to develop content entirely from scratch. However, the tools may be valuable enough to be used for content creation.

Much of SEO is about managing risks and returns. If Google identifies this type of content, you may face disciplinary action or be deindexed. AI can help with content creation. Even so, a human step is required. Make sure your firm or customer is comfortable with and aware of any risks related to using AI-generated content.

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