Most enterprise companies use a Content Management System to run their website since a CMS provides the tools to manage your content dynamically and includes capabilities such as eCommerce, personalization, targeted content, workflow, and more.
If you want to be able to edit your website and eCommerce products through an administration center and use the aforementioned features to help reach your customers, a CMS-driven website is essential. In this use case, the CMS would control and store both the content and assets for the website in addition to all of the eCommerce product information.
What’s not always clear is how this data can be integrated seamlessly into your website. In many cases, eCommerce websites create and fulfill web orders through the eCommerce tools themselves. This, however, usually requires manual entry into a back end system such as an ERP to actually fulfill the orders and ship them to the end customer.
This is where a seamless integration between your eCommerce website and your ERP Application Programming Interface (API) layer saves time and money.
In this use case, the web order could be created on the eCommerce website, but instead of fulfilling the order within the CMS/eCommerce tool itself, you can utilize workflow to push the order directly into your company’s back end ERP.
Westonik provides CRM stands for Customer Relationship Management facility, a process or methodology used to learn more about customers' needs and behaviors in order to develop stronger relationships with them.
CRM is a technological component, but thinking about CRM in primarily technological terms is a mistake.A more useful way to think about CRM is as a process that will help bring together lots of pieces of information about customers, sales, effectiveness marketing, responsiveness and market trends.